Aired 6 years ago on KKSF Talk 910 
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Target Removes Gender Labels: A Clever Marketing Decision?

Target, has decided to remove gender-based signs in its Children's Toys, Home and Entertainment departments, sparking public outrage from some and outspoken support from others who say it's a brilliant marketing move.

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"Target plans to remove pink, blue, yellow and green paper on the back of walls to eliminate references or suggestions based on gender."

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Photo Credits : (GettyImages)
Scott Olson Justin Sullivan Matthew Lloyd Chris Jackson
TRANSCRIPT This transcript was generated by AudioBurst technologies

They say that Target plans to remove pink, blue, yellow and green paper on the back of walls to eliminate references or suggestions based on gender. What's a green gender? - I don't know. - Blue and pink, but. - I know what blue and pink are. - And also if you're, the only thing I can think of is it's just making it more convenient if you're shopping for, I don't know, a kid that you don't know very well, and because if Target has, or stores have a section that says boys and there's toys in there, it's because maybe the market research says the majority or a large amount of boys like these types of toys, so we're gonna lump them all together so when people come in to buy something for their nephew, they know where to go. - Well and also, if you've got a bunch of kids with you and you're looking for clothes for the kids, and they get bored immediately, if you have the toys in that section then you can say like go over there and look for something while I find something to buy for you to wear next week - Yeah and they're not changing. - It's simple. - There's a reason why, there's a reason why they're not changing boys' clothes and girls' clothes too, you know, because they don't really need to I guess. - Right. - Because they're going to make the news by just taking away the toys and the bedding and that, and it's good for them. - I do love, I do love the outrage though, I do love the outrage, I love the outrage on, on some of the political talk shows and they get all like oh my gosh and what am I gonna do, and I'm so confused and you're like ah, they're still the same toys, dude, they just don't have a label above them, and you're right, then they get in the news. - Yeah, and if you're shopping for your own kids you know what they like, so you know where you're going to go. But, yeah so I mean it's, I get it, for the people who are looking at this as a, as a horrible thing, that's funny, it's a weird thing to get mad about. People who think that this is a good thing, good for you, you obviously think that we need to get rid of all sort of like gender specific stuff, that's cool too. - And people who think it's a great marketing decision, like you? - Which is exactly what it is, no business does anything, I mean this is true, like no business does anything, really, unless they. - On a grand scale like this too, I mean it's a big corporation. - Like even, like what? Starbucks, they'll make these big things, like announcements and decisions, you know, more progressive socially and people will have outrage, but they're doing it knowing like, even if we lose a couple people, we're gonna get a whole lot of free press and make up for it. - Yeah like recently they did that hashtag ask me more or ask me or whatever it was. - Right, right. - A couple of weeks ago, a couple of months ago, and it's like, this is random and kind of annoying, but they brought it out there and people talked about Starbucks. - And they had a good week of news for it. - Right, lots of articles.